Twizzlers are a classic licorice candy that have been around since 1929. With their twisted rope-like shape and fruity flavors, Twizzlers have become a beloved snack for moviegoers, trick-or-treaters, and candy lovers everywhere. But with so many Twizzler varieties on the market today, which flavor reigns supreme? Let’s take a closer look at Twizzlers flavors to determine the most popular pick.
An Overview of Twizzler Flavors
Twizzlers originally only came in one standard red licorice flavor. But over the years, the brand has expanded to offer an array of fruit and cream-filled Twizzler products. Here are some of the most common Twizzler flavors currently available:
- Strawberry – The classic Twizzler flavor, sometimes called Cherry in reference to its red hue
- Cherry Cola – Features a fizzy, cola-like taste
- Chocolate – Made with cocoa for a chocolatey licorice twist
- Orange Cream – Combine orange and sweet cream flavors
- Lemonade – Tangy lemon and lime flavors
- Watermelon – Sweet watermelon flavor in a green twist
- Raspberry – Bright red Twizzlers with a raspberry candy taste
- Green Apple – Tart green apple flavor
- Berry Punch – Mixed berry flavors like strawberry, raspberry, and blueberry
- Rainbow Twists – Assorted fruit flavors like lemon, cherry, orange, and more
In addition to these fruit and cream flavors, Twizzlers also offers filled Twists with soft fillings in flavors like strawberry and chocolate. There are even indulgent Twizzler options coated in chocolate or yogurt. With so many varieties, it can be difficult to determine the most popular pick!
Determining the Most Popular Twizzler Flavor
So how can we determine which Twizzler flavor consumers love the most? Here are some factors we can analyze:
Sales Data
Looking at sales numbers and revenue is one of the most direct ways to determine the top-selling Twizzler flavors. Twizzlers are produced by The Hershey Company, which reported over $8 billion in total revenue in 2020. Unfortunately, Hershey does not break down sales numbers by specific Twizzlers flavors. But we can likely conclude that classic Strawberry Twizzlers make up a significant portion of sales, as the original product that put Twizzlers on the map since 1929.
Consumer Surveys
Another way to gauge Twizzlers flavor popularity is through consumer surveys. A survey by Ranker.com in 2022 polled over 27,000 people about their favorite Twizzlers flavor. Strawberry came out on top with 29% of the votes. Here are the top 5 flavors according to the Ranker survey:
- Strawberry – 29%
- Cherry Cola – 14%
- Chocolate – 11%
- Rainbow Twists – 9%
- Watermelon – 7%
Based on this large sample consumer survey, Strawberry appears to be the most popular Twizzlers pick by a significant margin.
Online Reviews
Looking at consumer reviews on sites like Amazon can also provide insight into which Twizzlers flavors customers prefer. The classic Strawberry Twizzlers have over 15,000 reviews on Amazon and are rated 4.5 out of 5 stars. Reviews praise the classic strawberry flavor that tastes like a fruitier, softer version of red licorice. Other highly rated flavors on Amazon include Cherry Cola, Rainbow Twists, and Chocolate.
Google Search Volume
Comparing Google search volume for different Twizzlers flavors can indicate which types customers are most interested in learning about or purchasing online. Google Trends data shows that searches for “Twizzlers Strawberry” far outweigh other flavor options. Strawberry also dominates search suggestions when beginning to type in “Twizzlers.”
Social Media Mentions
Looking at which Twizzlers flavors are mentioned or discussed the most on social media platforms like Twitter and Instagram can also provide some signal around popularity. Casual scanning reveals that classic Strawberry Twizzlers seem to be the flavor most often mentioned and pictured on social posts. The #Twizzlers hashtag also appears dominated by the traditional strawberry variety.
Candy Store Inventory
Visiting brick-and-mortar candy stores and theaters that sell Twizzlers and observing which flavors take up the most shelf space can provide clues to the most stocked and purchased varieties. For big bulk Twizzler displays, Strawberry tends to take center stage. Stores are likely stocking the flavors that sell best.
Conclusion: Strawberry Remains Most Popular
Based on sales data estimates, consumer surveys, online reviews and searches, social media chatter, and in-store observations, it seems clear that the beloved Strawberry Twizzlers flavor remains the most popular Twizzler variety.
The classic strawberry taste that Twizzlers are known for still dominates after over 90 years on the market. While other fruit, cream, and chocolate flavors have been introduced over the years, the iconic strawberry licorice flavor maintains its number one status. Strawberry Twizzlers make up the highest Twizzlers sales and have earned the devotion of candy fans across generations. Other flavors may come and go, but Strawberry Twizzlers remain the pinnacle of Twizzlers’ flavor achievements.
So if you’re looking to enjoy America’s top-selling licorice candy, you can’t go wrong with the trusted and renowned Strawberry Twizzlers flavor. Their classic sweet strawberry taste makes Strawberry Twizzlers the most popular Twizzler flavor now and likely for years to come.
Here is a summary table of the key evidence supporting Strawberry as the fan favorite Twizzlers flavor:
| Factor | Evidence for Strawberry Popularity |
|---|---|
| Sales Data | Strawberry makes up significant portion of $8 billion Twizzlers sales |
| Consumer Survey | 29% chose Strawberry as favorite in Ranker survey of 27,000 people |
| Online Reviews | 15,000+ reviews and 4.5 stars for Strawberry on Amazon |
| Google Searches | Much higher search volume for “Twizzlers Strawberry” than other flavors |
| Social Media | Strawberry variety dominates #Twizzlers hashtag and brand posts |
| Candy Stores | Strawberry takes up most shelf space and dominates displays |
In conclusion, while Twizzlers offers a rainbow of flavor choices, the tried and true strawberry taste remains the top pick among fans and consumers. For decades, Strawberry Twizzlers have enjoyed a special status as the candy’s quintessential flavor. So if you’re looking to enjoy the most popular Twizzlers experience, Strawberry is sure to satisfy your sweet and fruity licorice cravings.